Rainmaker eReach B2B Lead Generation Customer Testimonials

"We were unable to utilize the power of the internet to help us market our products...until we found Rainmaker. We sell to "C" level executives and VP's within our prospects and Rainmaker was able to segment our prospect base, identifying the key decision makers and reaching them through low cost e-mail marketing. This has proven much more effective in generating leads than direct mail or telemarketing."

- VP Sales & Marketing - High Tech Instruments Manufacturer

"We found Rainmaker was a unique service provider, assisting us in everything from defining and identifying the decision makers in our target markets to developing and executing turnkey e-mail programs designed to pique their interest.

- VP & Application Sales Manager, Enterprise Applications Provider

"We have already closed $1,500,000 in sales from leads generated by Rainmaker's targeted Interactive Marketing program, and have millions of dollars in proposals in our pipeline to be closed!"
- Partner, Big 5 Consulting Firm

"Rainmaker Partners were very effective in getting us focused in defining and communicating our value proposition and differentiation in the crowded CRM marketspace"

- CEO - Early Stage Enterprise Software Provider

"Rainmaker has increased our utilization rate by building an marketing system to quickly and inexpensively let our clients and prospects know when our consultants become available for new projects.

- President & CEO, IT Services Firm

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Organic vs. PPC Search Engine Optimization

"In this article, we will explore the strengths and weaknesses of both methods of search engine marketing.

Today, there is a big myth that natural search engine optimization is inexpensive and easy. For example, if you wanted your web site to rank high for the keyword phrase "life insurance" or "debt consolidation" you're going to need to budget a minimum of $50,000-100,000 a year!

Yet still, natural search engine optimization usually gives you a much higher return on investment than pay per click. This is true for two main reasons...

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E-mail to grow, integrate more with other channels in '12 -DMNews

E-mail marketing will increase in 2012, according to Datran Media, which found that 82% of the marketers surveyed said that they plan to increase their use of e-mail marketing in 2012.

Datran Media's second annual survey of online marketing professionals, conducted in December 2007 with more than 2,000 marketers including employees of OgilvyOne Worldwide, Avenue A/Razorfish, Stamps.com, The Knot Inc. and QVC, asked marketers about the online channels that have an impact on their business. Despite the sharp rise in e-mail, consumers need not be wary, as marketers are getting more sophisticated.

“If 82% said that they were increasing sales 10 years ago, I would be frightened, but today more firms are shifting their offline marketing to the online space and are sending more targeted messages,” said Lana McGilvray, VP of marketing at Datran Media

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Revised: 03/07/2012