We're Spreading Our Wings.

The sky's the limit for the future of the Rally. Soaring into our next chapter we’re adorning a new badge, to immortalize our heritage: the Black Hills, Freedom, and Motorcycles. Ride along with us as we throttle-up for 2024.

The Ride. The Roar. The Rally.™

The Ride. The Roar. The Rally.™

City of Sturgis Motorcycle Rally 2024

August 2nd-11th 2024
A 10 Day/Night Rider Celebration

Choose Your Adventure

Take The Ride

Feel The Music

Sturgis Live

Hultman named Grand Marshal of 84th Sturgis Motorcycle Rally

STURGIS - For more than 70 years, Neil Hultman was at the heart of the Sturgis Motorcycle Rally. Sadly, Neil Hultman died earlier this year. For his many contributions to the Rally, Hultman will be honored posthumously as the Grand Marshal of the 84th Sturgis Motorcycle Rally.

Progressive AFT Announces 2024 Broadcast Schedule; Spirit of Sturgis TT to Air on FOX

Progressive American Flat Track is proud to announce a new multi-year agreement with FOX Sports and unveil the broadcast schedule for the 2024 Progressive AFT season.

2023 Post Rally Summit